Introduction
As a popular alcoholic beverage, whiskey has become a preferred choice for many drinkers. With its distinct aroma and flavor, whiskey offers a unique experience to those that savor it. That is why creating an effective promotional video is essential in showcasing the quality of a whiskey brand. In this article, we will discuss how to shoot a whiskey promotional video.
Pre-production
Before filming, you must develop a storyboard that outlines the video’s main idea, target audience, setting, and shot list. The storyboard should showcase the whiskey’s personality by creating a brand narrative that communicates the essence of the whiskey brand. This stage also involves scouting locations to capture the essence of the whiskey or distillery, emphasizing the quality and beauty of the product.
Main Shot List
It’s important to pay attention to the details of the whiskey's branding and packaging. Shots of the bottle and its packaging provide context for the audience, highlighting the quality of the product. Additionally, capturing shots of the distillery and the production process can offer the audience an inside look at where the whiskey comes from its value. Shots can include barrels aging inside of the storage room, distilling process or the pour of the whiskey into a glass, showcasing the texture and color of the liquid.
Lighting and Sound
Lighting is essential for obtaining the desired look and feel of the promotional video. Lighting that highlights certain areas or details of the distillery or product can amplify its aesthetic appeal. The sound for the video is equally important to achieve the right atmosphere. Many whiskey commercials incorporate music, while the sound of ice clinking in a glass, or the satisfying sound of a cork pop, can create immersion for the audience.
Post-production
After filming, the video editor should make sure that the footage captured aligns with the brand narrative and the purpose of the promotional video. The post-production process will require a color correction in order to correct the footage's color limitations and inconsistencies. This is also the time to add text and graphics that convey the brand identity and the product's information. The sound should be mixed and perfected to capture the essence of the promotional video.
Conclusion
Creating an effective promotional video can help in elevating the quality of a whiskey brand. This article outlined some critical steps that can help in ensuring that the video showcases the whiskey's unique experience. Remember to start with pre-production, capturing a main shot list, setting the right atmosphere with lighting and sound, and completing the post-production process. Utilize those tips to help create a high-quality promotional video for your whiskey brand, and watch your sales soar.
